NRW Europa

Webinar: Enterprise Europe Network – Market Insights Southeast Asia

30.06.2026 10:00 | 30.06.2026 11:30 Uhr
digital über Zoom
Southeast Asia remains one of the world’s most dynamic and fast-growing regions. Vietnam, the Philippines and Cambodia offer distinct market profiles and entry opportunities for European companies. With Vietnam already well established as an EEN partner country and the recent inclusion of the Philippines and Cambodia, this webinar aims to provide a practical first hand overview for companies from North Rhine-Westphalia (NRW).

Objectives

- Raise awareness of market opportunities in Vietnam, the Philippines and Cambodia
- Provide first-hand, practical market insights for both newcomers and Asia-experienced companies
- Highlight typical opportunities, challenges and entry pathways
- Showcase the concrete support services offered by the Enterprise Europe Network 

Target Audience

companies from NRW that are interested in internationalisation and business cooperation in Southeast Asia 

Format & Language

Online webinar
Duration: max. 90 minutes
Language: English 

Methodology

Each country will be presented by its respective EEN partner and the session will combine presentations, interactive polls and a Q&A session

Expected Outcomes 

- Improved understanding of the three markets
- Ability for participants to assess which market fits their company profile
- Identification of next steps and follow-up opportunities with the EEN

Suggested Agenda (max. 90 mins)

10:00  Welcome & Introduction
- Overview of the Enterprise Europe Network and the relevant partners
- Objectives of the webinar
  Live Poll
- Market interest among participants
  Philippines – Market Overview (15 mins)
- Market snapshot & economic profile
- Opportunities for European companies
- Business culture: Do’s & Don’ts
- Regulatory basics
- Mini case / success example
Elijah Lim
Business Consultancy and Research Officer, European Chamber of Commerce of the Philippines
  Vietnam – Market Overview (15 mins)
- Market snapshot & economic profile
- Opportunities for European companies
- Business culture: Do’s & Don’ts
- Regulatory basics
- Mini case / success example
Mr. Adam Koulaksezian
Executive Director, French Chamber of Commerce and Industry in Vietnam
  Cambodia – Market Overview (15 mins)
- Market snapshot & economic profile
- Opportunities for European companies
- Business culture: Do’s & Don’ts
- Regulatory basics
- Mini case / success example
Mr. Zandre Van Straten
Services Coordinator, EuroCham Cambodia
  Comparative Takeaways & Risks
- Key differences and typical pitfalls
  How the EEN can support you
- Services and concrete next steps
11:30 Q&A Session & Closing

Contacts

Adina Golombeck-Tauyatswala

ZENIT GmbH / NRW.Europa

ZENIT GmbH
NRW Bank
NRW Global Business
IHK NRW
LGH NRW
Enterprise Europe Network - NRW