DEUTSCHLAND | Nordrhein-Westfalen

Das weltweit größte Netzwerk für Internationalisierung
NRW.Europa - Ihr Partner für Innovation, Technologie und neue Märkte


NRW.Europa lädt zusammen mit dem U.S. Commercial Service im Amerikanischen Generalkonsulat und SelectUSA der U.S.-Botschaft am Donnerstag, den 17.09.2020, zur Online USA-Informationsveranstaltung ein. Marktexperten sowie Diplomaten geben in einem spannenden Programm detaillierte Einblicke in den Markt und praxisnahe Tipps und Informationen zum erfolgreichen Einstieg, zu Niederlassung oder der Expansion im aussichtsreichen Markt der USA.

Die Veranstaltung findet über MS Teams statt. Angemeldete Teilnehmer*innen werden im Vorfeld den Link per Email erhalten.
Die Präsentationen sind teilweise auf Englisch.



Welcome Remarks
Fiona Evans, U.S. Consul General, American Consulate, Düsseldorf
Dr. Karsten Lemke, CEO, ZENIT GmbH/NRW.Europa, Mülheim an der Ruhr

14:10 Das Enterprise Europe Network – Unterstützung zur Internationalisierung
Juan Carmona-Schneider/Sabrina Wodrich, Internationalisation, ZENIT GmbH/NRW.Europa, Mülheim an der Ruhr

Mit Netzwerkpartnern in über 60 Ländern unterstützen wir Ihren Einstieg in Auslandsmärkte und die Suche nach geeigneten Kooperationspartnern.
14:20 Introduction USA
John Fay, U.S. Commercial Counselor / US-Botschaftsrat, U.S. Embassy, Berlin

Why you should select the United States as your prime FDI market (foreign direct investment) and your road to FDI success
14:25 The SelectUSA Summit, Washington, D.C., June 6-9, 2021
Dr. Jana Dorband, SelectUSA Senior Investment Specialist, U.S. Embassy, Berlin

How the U.S. government supports companies that plan to expand their business to the United States and why the SelectUSA Investment Summit in Washington DC (June 6-9, 2021) is the perfect event to kick-start your U.S. subsidiary.
14:45 America Made Easy - How to Establish, Grow and Streamline your US Business Activity
Dr. Frank Levène, Independent Director, EMEA, AVITUS Group, U.K.

Opportunities and Challenges for companies considering U.S. expansion. Different options for establishing your operations, streamlining your U.S. business activity and options as you lay the groundwork for U.S. expansion.
15:05 Smart Finance Options for the Mittelstand in North America
Martin Raab, Founding Partner, Sugarwood Financial Partners LLC

Getting access to capital and taping liquidity can be a real struggle for Mittelstand companies in America–especially in the current situation. The lack of an established credit history, confusing terms & conditions, cultural issues may cause unwanted dependencies, frustration and cross-border risks. MitVest, Sugarwood Financial’s transatlantic platform, is the 'Finance As A Service' platform for financial structuring, optimizing and matchmaking devoted to Mittelstand companies.
15:25 U.S. Immigration Strategies and Impacts of COVID-19
David Iannella, Manager – U.S. Consular Practice, Fragomen Global LLP

In the wake of the COVID-19 pandemic, businesses attempt to identify and cope with global travel bans, containment measures, and regulatory restrictions affecting employees and operations. Please join Fragomen's David Iannella from the Firm's U.S. Consular Practice for a webcast that will provide the most up-to-date U.S. immigration-related intelligence and strategic guidance on the new Presidential Proclamations, an analysis of exemptions & waivers, and recommendations for future workforce planning.
15:45 Coffee Break
16:00 Effective Human Resources Management and Recruiting in the USA
Egon L. Lacher, President, JR Bechtle & Co., Boca Raton, Florida
Subsidiaries in large markets far from headquarters need managers which are able to fulfill distinct and often conflicting requirements. Extensive local experience and entrepreneurial self-reliance, but also the ability to function well as member of an international (intercultural) team. J.R. Bechtle. & Co., as a Consultative Boutique Recruiter working between different cultures, reviews the fundamentals and ramifications of new management selections with its clients before the recruiting process begins and provides practical advice throughout and after the project.
16:20 USA Product Liability - How to Plan, Prepare and be Compliant
Dr. Thomas Rinne, Lawyer, Buse Heberer Fromm Attorneys, Frankfurt
German exporters are often concerned about the potential product liability risk when thinking to sell their products to US customers. Thomas Rinne advises companies on their strategies for entering the US market and explains how product liability risk can be controlled.”


Juan Carmona-Schneider
Tel.: 0208 30004 54
  Sabrina Wodrich
Tel.: 0208 30004 44




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ZENIT GmbH / NRW.Europa (Juan J. Carmona-Schneider)

++49 208 30004-54

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